Event Report: #RollWithIndo Benefit Indonesia

23:00 Endi Feng 0 Comments

I know it's super late. Last month, I was invited by Benefit Cosmetics Indonesia for their Roller Lash mascara launching event.

Anyway, this is the answer for the mystery mascara for my blindtest last February! Read it HERE[click]. Check that link out for my first impression of this mascara. 

The event took place in ARTotel Thamrin Jakarta, the pioneer of psychedelic/contemporary artsy hotel in Jakarta. Love that place to the bit!

Ok, I was going with the one and only Stephanie Nangoi from www.diaryofaproductjunkie.com 
As always, we arrive earlier to the event. AND I love the vibe of the event already. So 60's! There are games stations, and cotton candy booth. OMG. We are spoiled!

Say ADIOS to eyelash curler!
Hook, and Roll!
Once you're hooked, there's no turning back. 
Cotton candy.. Yum~
the 2 in the middle, C'MERE! *sheeesh* HAHA.
The event began by us playing games at the game station.
After we played at the game station, Roller Lash mascara introduction by Benefit Cosmetics Indonesia's representatives. They dress them self up with 60's era attire. They are so cute! >_<

Middle: Daisy Utami, Brand GM of Benefit Cosmetics Indonesia.

OK, berikut aku lampirkan claim dari Benefit Cosmetics atas maskara revolusioner baru mereka: 

- Sikat maskara yang sedang didaftarkan untuk hak paten “HOOK ‘N’ ROLL BRUSH” dapat mengangkat, memisahkan, dan melentikkan bulu mata.

- Kandungan maskara dapat melentikkan secara instan untuk hasil mata yang tampak lebih besar selama 12 jam.

- Berdasarkan survey konsumen pada 31 wanita menyatakan bahwa 97% mengatakan bulu mata tampak lebih terangkat, 87% mengatakan kelentikan lebih bertahan lama, dan 94% mengatakan mata tampak lebih terbuka lebar dalam empat minggu 

  1. “Benefit Cosmetics San Francisco membentuk sebuah tim ahli untuk mencari sebuah solusi. Setelah menempuh banyak penelitian, akhirnya tim Benefit Cosmetics membuat sebuah inovasi pada sikat maskara Roller Lash yang dapat menggulung dan mengangkat bulu mata tanpa menggunakan penjepit bulu mata,” ujar Daisy Utami, Brand GM Benefit Cosmetics Indonesia di Acara Peluncuran Roller Lash Mascara di Artotel, Jakarta. 

After the mascara introduction, there was a testimonial session with beauty bloggers/influencers on social media.

They shared about their experience with the blind test of this brand new, Hook n Roll patent pending mascara wand!

Ms. Daisy, Sophie, Milly, Suhay, Endi, Doggie with rollers on.
Another fun games! Look at Fweegie's happy face! >,<

OK. After that, the event was a blur for me. I was in a rush to leave for my friend's birthday dinner. I had fun, my friends had fun, and I really grateful for Benefit Cosmetics for the invitation. And little did I know, this is not my last event with Benefit Cosmetics Indonesia!
Benefit Cosmetics Indonesia threw a fun, & playful event. LOVE IT! Stay tuned for more.

Endi Feng