I know it's super late. Last month, I was invited by Benefit Cosmetics Indonesia for their Roller Lash mascara launching event.
Anyway, this is the answer for the mystery mascara for my blindtest last February! Read it HERE[click]. Check that link out for my first impression of this mascara.
The event took place in ARTotel Thamrin Jakarta, the pioneer of psychedelic/contemporary artsy hotel in Jakarta. Love that place to the bit!
Ok, I was going with the one and only Stephanie Nangoi from www.diaryofaproductjunkie.com
As always, we arrive earlier to the event. AND I love the vibe of the event already. So 60's! There are games stations, and cotton candy booth. OMG. We are spoiled!
NOT FORGETTING THE BENE-BOYS! *I die*
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| Say ADIOS to eyelash curler! |
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Hook, and Roll!
Once you're hooked, there's no turning back. |
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| Cotton candy.. Yum~ |
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the 2 in the middle, C'MERE! *sheeesh* HAHA.
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The event began by us playing games at the game station.
After we played at the game station, Roller Lash mascara introduction by Benefit Cosmetics Indonesia's representatives. They dress them self up with 60's era attire. They are so cute! >_<
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| Middle: Daisy Utami, Brand GM of Benefit Cosmetics Indonesia. |
OK, berikut aku lampirkan claim dari Benefit Cosmetics atas maskara revolusioner baru mereka:
- Sikat maskara yang sedang didaftarkan untuk hak paten “HOOK ‘N’
ROLL BRUSH” dapat mengangkat, memisahkan, dan melentikkan bulu
mata.
- Kandungan maskara dapat melentikkan secara instan untuk hasil mata
yang tampak lebih besar selama 12 jam.
- Berdasarkan survey konsumen pada 31 wanita menyatakan bahwa
97% mengatakan bulu mata tampak lebih terangkat, 87% mengatakan
kelentikan lebih bertahan lama, dan 94% mengatakan mata tampak
lebih terbuka lebar dalam empat minggu
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“Benefit Cosmetics San Francisco
membentuk sebuah tim ahli untuk mencari sebuah solusi. Setelah menempuh
banyak penelitian, akhirnya tim Benefit Cosmetics membuat sebuah inovasi pada
sikat maskara Roller Lash yang dapat menggulung dan mengangkat bulu mata
tanpa menggunakan penjepit bulu mata,” ujar Daisy Utami, Brand GM Benefit
Cosmetics Indonesia di Acara Peluncuran Roller Lash Mascara di Artotel, Jakarta.
After the mascara introduction, there was a testimonial session with beauty bloggers/influencers on social media.
They shared about their experience with the blind test of this brand new, Hook n Roll patent pending mascara wand!
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| WHO DAT SPEAKING?! |
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| Ms. Daisy, Sophie, Milly, Suhay, Endi, Doggie with rollers on. |
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| Another fun games! Look at Fweegie's happy face! >,< |
OK. After that, the event was a blur for me. I was in a rush to leave for my friend's birthday dinner. I had fun, my friends had fun, and I really grateful for Benefit Cosmetics for the invitation. And little did I know, this is not my last event with Benefit Cosmetics Indonesia!
Benefit Cosmetics Indonesia threw a fun, & playful event. LOVE IT! Stay tuned for more.
XOXO
Endi Feng
Last week, I was invited by Make Up For Ever(MUFE) Indonesia to attend the pre-launch of their 175 Artist Shadow Collection. This was a blogger only event. I met lots of new faces, and my fellow beauty bloggers.
Artist Shadow merupakan eyeshadow formula baru dari MUFE. Diciptakan oleh Dany Sanz di 30 tahun berdirinya MUFE, dengan pengembangan dari formula eyeshadow MUFE yang lama. Artist Shadow ini hanya menggunakan pigmen yang sangat halus, berkilau, dan juga ada beberapa finish yang berbeda. Diciptakan 210 warna, akan tetapi di Indonesia hanya diluncurkan sebanyak 175 warna saja.
Berikut saya kutip claim MUFE atas eyeshadow terbaru mereka:
" Dengan formula terbaik yang saat ini ada, Artist
Shadow memiliki pigmen yang sangat tinggi
sehingga membuat warna yang dihasilkan lebih intens dibanding produk eye shadow lain.
Artist Shadow memiliki kandungan pigmen warna
hingga 88% dan kandungan mother-of-pearl
hingga 50% (tergantung dari efek finishing masing-
masing produk). Hal ini dimungkinkan karena
teknologi yang disebut “Pigment Atomization” yaitu
menghancurkan pigment warna dan menjadikan
ukuran partikelnya jauh lebih kecil.
MAKE UP FOR EVER juga menggunakan “water-
blend technology” dalam Artist Shadow yang
membuatnya memiliki tesktur “gel powder”.
Teknologi unik ini menggunakan air dalam proses
pencampuran-nya sehingga mampu menyatukan
formula yang ada dengan dua kali kekuatan
pengikatan dibandingkan dengan tekstur eye
shadow klasik yang ada. Hasilnya tentu saja
membuat Artist Shadow sangat mudah dibaur dan
diaplikasikan serta tahan lama. "
- MATTE (43 warna): Efek Matte sama sekali tidak mengandung mother-of-pearl, tetapi menonjokan kehalusan kandungan
pigment warna-nya.
- SATINY (33 warna): Efek Satiny mengandung hingga 45% mother-of-pearl berukuran ultra halus, sehingga
menampakkan sedikit kilau.
- METAL (28 warna): Efek Metal mengkombinasikan hingga 45% mother-of-pearl, dan sedikit pigment
warna hitam, sehingga memberikan hasil warna yang seperti efek bunglon.
- IRIDESCENT (43 warna): Efek Iridescent mengandung
45% mother-of-pearl berukuran medium sehingga kilaunya tampak lebih jelas.
- DIAMOND (28 warna): Efek Diamond mengandung
hingga 50% mother-of-pearl berukuran besar, sehingga efek glitter-nya tampak sangat bercahaya.
I was so happy with their new formula. Less chalky, more pigments, and wider colour range.
And, I was given a Trio empty Artist Palette, with 3 Artist Shadows of my choices! YAY!
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| Goodies from MUFE Indonesia |
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| M-548: Matte Gris Rose |
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| ME-930: Metal Violet Noir |
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| I-824: Iridescent Ocre Rose |
I will put them into good use. They are so pretty, intensely pigmented, and easy to blend.
For an empty Artist Palette: Rp 75.000,-
For an Artist Shadow: Rp 220.000,-
XOXO
Endi Feng
Hi, everybodeeeh..
Do you miss me? Oh, thank you. I know you do.. *flipping hair* Been avoiding to get attentions lately.
Alright, now. I'm not a big fan of travelling. I love holiday now and then. Nothing major like hiking, culinary hunting, basicly not comfortable trying new stuffs.
At the hotel room or my bedroom, watching TV, order room service or fast food, and sometimes go out for dinner/clubbing with friends, those are my thing. That pretty much sum up my vacation/get away time.
My must haves, and current fave, when going on a holiday for more than 3 days to look good:
I have listed down my fave. You check it out on the links provided to find out more. I won't do reviews on them.
And if you have the time and money to spend on holiday, but too lazy, or you doesn't know where to go.
Just pick a place you've never visited before, not too far from your place if you like, called the travel agents/book the flight or train right away.
My last holiday was an impulsive buy. I picked Malang city as my getaway destination, book the train ticket, book the hotel room, and pay the bills by bank transfer. No looking back. HAHA. It was such a fun trip, met some fellow beauty addict there.
Alright, alright, alright..
That's it for now. I hope I inspire you to go on vacation/staycation. And I am here to help for any occasion in your beauty solution.
Tweet me, mail me, or comment on my instagram if you need.
See you on the next post.
XOXO
Endi Feng
